Founded by Ottawa-based entrepreneurs Bill Gourgon and Dylan Mucz, Thorwell began as a social media marketing agency, but just over a year and a half ago we saw a massive opportunity to combine those skills with AI and automation. That decision set us on a path to help businesses of all kinds not just market themselves better, but truly transform how they operate and grow.

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Bill Gourgon, wityh education from St. Francis Xavier University with a background in enterprise systems, brings deep technical expertise and operational insight to Thorwell.  Having spent years working directly on the ground, Bill developed a firsthand understanding of the real-world challenges that slow companies down. That early exposure to operational pain points, combined with his passion for AI and process automation, naturally led him to focus on building intelligent systems that solve practical problems. At Thorwell, Bill helps design AI infrastructure that blends seamlessly into day-to-day operations — systems that don’t just streamline tasks, but act like an extension of the team.

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Dylan Mucz, a graduate of Wilfrid Laurier University with a Bachelor of Business Administration and a major in Finance, adds a strategic and analytical perspective to Thorwell. Before co-founding the company, he worked as an Investment Analyst at CBRE Group, where he gained experience in financial modeling, market research, and strategic analysis. Coming from a family of computer engineers, Dylan naturally gravitated toward combining data, automation, and AI to create tools that make businesses smarter and more efficient.

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At Thorwell, we blend real-world business insight with advanced AI systems to help companies automate, scale, and stay ahead. We recognized the potential of AI early on and have kept ourselves and our clients on the leading edge ever since. Supported by a talented engineering team, we take on even the most complex builds with a practical, results-first approach. More than anything, we see ourselves as partners, working closely with each client to keep them competitive in a fast-changing world.